I'm trying to determine which style links, from an esthetic, ergonomic and
SEO standpoint, is best to use. I want visitors to read the content pointed
to by links.

The URL is <http://tinyurl.com/2zptme>.

As you can see, I can have a menu of links (Read More About) in the left
column, or I can have a 'Read more...' as I do after the "Accuracy" text
and I can link from the section headings (Accuracy, Credibility, etc.) as
shown.

Which is recommended?

TIA,
--
Ed Jay (remove 'M' to respond by email)

"Ed Jay" <edMbj@aes-intl.com> wrote in message
news:7kaed3hv17en2b684s4bi8s8kl35a36eep@4ax.com...
> I'm trying to determine which style links, from an esthetic, ergonomic and
> SEO standpoint, is best to use. I want visitors to read the content
> pointed
> to by links.
>
> The URL is <http://tinyurl.com/2zptme>.
>
> As you can see, I can have a menu of links (Read More About) in the left
> column, or I can have a 'Read more...' as I do after the "Accuracy" text
> and I can link from the section headings (Accuracy, Credibility, etc.) as
> shown.
>
> Which is recommended?

I don't know about "recommended", but I can give you my views ...

1. when I first looked at the page the links under "Read More About" stood
out, but I only saw your "Read more..." link after I re-read your post. So
from a simply "usability" point, I would go for your "Read More About"
style.

2. from an SEO perspective I don't think it makes any difference.

3. if it were me, I'd include both. Because if I were reading the text for
your "Accuracy" paragraph then the "Read more..." link would be something I
would be interested in following.

Hope that's useful.
--
Brian Cryer
www.cryer.co.uk/brian

Brian Cryer scribed:

>"Ed Jay" <edMbj@aes-intl.com> wrote in message
>news:7kaed3hv17en2b684s4bi8s8kl35a36eep@4ax.com.. .
>> I'm trying to determine which style links, from an esthetic, ergonomic and
>> SEO standpoint, is best to use. I want visitors to read the content
>> pointed
>> to by links.
>>
>> The URL is <http://tinyurl.com/2zptme>.
>>
>> As you can see, I can have a menu of links (Read More About) in the left
>> column, or I can have a 'Read more...' as I do after the "Accuracy" text
>> and I can link from the section headings (Accuracy, Credibility, etc.) as
>> shown.
>>
>> Which is recommended?
>
>I don't know about "recommended", but I can give you my views ...
>
>1. when I first looked at the page the links under "Read More About" stood
>out, but I only saw your "Read more..." link after I re-read your post. So
>from a simply "usability" point, I would go for your "Read More About"
>style.
>
>2. from an SEO perspective I don't think it makes any difference.
>
>3. if it were me, I'd include both. Because if I were reading the text for
>your "Accuracy" paragraph then the "Read more..." link would be something I
>would be interested in following.
>
>Hope that's useful.

It is. Thank you for responding. I'm taking your advice and using both
styles of links.
--
Ed Jay (remove 'M' to respond by email)