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How Google can make - or break - your company

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Vieux 23/08/2006, 17h38   #1
Logician
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Par défaut How Google can make - or break - your company

http://money.cnn.com/magazines/fsb/f...4907/index.htm

An interesting report at CNN talking about Google's power.

"How Google can make - or break - your company"

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Vieux 23/08/2006, 19h03   #2
Big Bill
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On 23 Aug 2006 09:38:42 -0700, "Logician" <sales@logicians.com> wrote:

>http://money.cnn.com/magazines/fsb/f...4907/index.htm
>
>An interesting report at CNN talking about Google's power.
>
>"How Google can make - or break - your company"


Not the most accurate article I ever read.

BB
--
http://www.crystal-liaison.com/comfo...joy-peace.html
http://www.kruse.co.uk/search-engine...n-firms-uk.htm
http://www.crystal-liaison.com/comfo...andmother.html
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Vieux 25/08/2006, 17h34   #3
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Par défaut Re: How Google can make - or break - your company


Big Bill wrote:
> On 23 Aug 2006 09:38:42 -0700, "Logician" <sales@logicians.com> wrote:
>
> >http://money.cnn.com/magazines/fsb/f...4907/index.htm
> >
> >An interesting report at CNN talking about Google's power.
> >
> >"How Google can make - or break - your company"

>
> Not the most accurate article I ever read.


Well, CNN followed up with another article about Google the next day.
But regardless of your view, CNN has a lot of power itself and probably
millions of people read that article.

I heard Google say in a webcast they crawl the CNN site every 10
minutes. So that provides some idea how much prominence Google assigns
to CNN.

The article's claims correspond to my own experiences of Google and the
article's theme is one which has been aired many times in the press:
the idea of Google omnipresence.

I suggest reading the Dyson autobiography which explains a lot of
British business. Dyson basically hates UK business, but his book has
many truths. One is that many UK companies rely on advertising and not
content.

This is definitely my experience of my competitors using Google. They
build cheap websites and just advertise a lot and then discount: hardly
earth shattering business strategories!

>
> BB
> --
> http://www.crystal-liaison.com/comfo...joy-peace.html
> http://www.kruse.co.uk/search-engine...n-firms-uk.htm
> http://www.crystal-liaison.com/comfo...andmother.html


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Vieux 25/08/2006, 17h50   #4
Big Bill
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Par défaut Re: How Google can make - or break - your company

On 25 Aug 2006 09:34:02 -0700, "Logician" <sales@logicians.com> wrote:

>
>Big Bill wrote:
>> On 23 Aug 2006 09:38:42 -0700, "Logician" <sales@logicians.com> wrote:
>>
>> >http://money.cnn.com/magazines/fsb/f...4907/index.htm
>> >
>> >An interesting report at CNN talking about Google's power.
>> >
>> >"How Google can make - or break - your company"

>>
>> Not the most accurate article I ever read.

>
>Well, CNN followed up with another article about Google the next day.
>But regardless of your view, CNN has a lot of power itself and probably
>millions of people read that article.
>
>I heard Google say in a webcast they crawl the CNN site every 10
>minutes. So that provides some idea how much prominence Google assigns
>to CNN.


Not for the reasons you might assume. Maybe they monitor it to know
what's current in the news so they can make any info they have on it
more prominent in related search results. If I was a big-dome and
worked for Google, that's what I'd be doing, he wrote, glancing at the
phone... :-(

>The article's claims correspond to my own experiences of Google and the
>article's theme is one which has been aired many times in the press:
>the idea of Google omnipresence.
>
>I suggest reading the Dyson autobiography which explains a lot of
>British business. Dyson basically hates UK business, but his book has
>many truths. One is that many UK companies rely on advertising and not
>content.


Freeman or the hoover guy? James, is it?

>This is definitely my experience of my competitors using Google. They
>build cheap websites and just advertise a lot and then discount: hardly
>earth shattering business strategories!


Does it work? If it does then it doesn't need to be earth-shattering,
just successful.

BB
--

http://www.crystal-liaison.com/comfo...les/index.html
http://www.crystal-liaison.com/cryst...-new-york.html
http://www.kruse.co.uk/search-engine...n-firms-uk.htm
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