http://adverlab.blogspot.com/2007/09...lick-here.html

Marketing Sherpa has conducted a test to see what anchor copy is most
effective in driving the desired behavior. It found that "click to
continue" is convincingly more effective in getting people to click to
continue.

http://www.marketingsherpa.com/article.php?ident=30124

Probably, but the least effective for e-marketing efforts.

On Sep 18, 5:50 am, Andy Dingley <ding...@codesmiths.com> wrote:
> http://adverlab.blogspot.com/2007/09...eople-click-he...
>
> Marketing Sherpa has conducted a test to see what anchor copy is most
> effective in driving the desired behavior. It found that "click to
> continue" is convincingly more effective in getting people to click to
> continue.
>
> http://www.marketingsherpa.com/article.php?ident=30124