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Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

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Vieux 20/09/2006, 06h20   #1
David
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Par défaut Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant


Anyone else see this weeks Dragon's Den?

Some guy pitching something called Storycode said he had a day job as
a "Google Consultant" - optimizes websites for better search engine
listings (or words to that effect).

First time I've seen SEO mentioned on TV.

The angel investors didn't have a clue what he was on about though :-)

Found the website for the product he was trying to raise £200K for
http://www.storycode.com/

Interesting idea, wouldn't mind something like that to add to my
Amazon stores, would keep more of them indexed long term (unique
service) in Google.

David
--
SEO Tutorial http://www.seo-gold.com/tutorial/
More Earnings Blog http://www.morearnings.com/
  Réponse avec citation
Vieux 20/09/2006, 14h14   #2
Paul
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On Wed, 20 Sep 2006 05:20:43 GMT, David
<seodave@search-engine-optimization-services.co.uk> wrote:

>
>Anyone else see this weeks Dragon's Den?


Yeah, laughed my head off when he said what he was.

plh
Paul

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  Réponse avec citation
Vieux 20/09/2006, 17h24   #3
Brian Wakem
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

David wrote:
> Anyone else see this weeks Dragon's Den?
>
> Some guy pitching something called Storycode said he had a day job as
> a "Google Consultant" - optimizes websites for better search engine
> listings (or words to that effect).
>
> First time I've seen SEO mentioned on TV.
>
> The angel investors didn't have a clue what he was on about though :-)
>
> Found the website for the product he was trying to raise £200K for
> http://www.storycode.com/
>
> Interesting idea, wouldn't mind something like that to add to my
> Amazon stores, would keep more of them indexed long term (unique
> service) in Google.



First he just said he was a Consultant. When pushed for what he consults on
he looked very embarrassed to say "Google Consultant". I think all the
dragons (and myself) thought "Tit".


--
Brian Wakem
Email: http://homepage.ntlworld.com/b.wakem/myemail.png
  Réponse avec citation
Vieux 28/09/2006, 19h12   #4
SteveJohnston
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant


LOL

The embarrassed smile was in fact my disbelief that I was about to tell
3 million people what I do for a job. Because when you go looking for
one, you find me:
http://www.google.com/search?&q=google+consultant

Oh, and they didn't have to push me, I said I was a consultant, and
then thought, hang on, say it out loud, OWN IT!

We'll my inbox has been flooded with people who need one but didn't
realise they existed, and the phone hasn't stopped ringing ever since.
Oh and I got offered another book deal too.

David, if you are really interested, the StoryCode data is available
via an XML feed: http://www.storycode.com/srsbwservices.php

Steve
Titting, all the way to the bank.


--
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  Réponse avec citation
Vieux 28/09/2006, 20h01   #5
Big Bill
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On Thu, 28 Sep 2006 14:12:27 -0400, SteveJohnston
<SteveJohnston.2euz6o@no-mx.forums.yourdomain.com.au> wrote:

>
>LOL
>
>The embarrassed smile was in fact my disbelief that I was about to tell
>3 million people what I do for a job. Because when you go looking for
>one, you find me:
>http://www.google.com/search?&q=google+consultant
>
>Oh, and they didn't have to push me, I said I was a consultant, and
>then thought, hang on, say it out loud, OWN IT!
>
>We'll my inbox has been flooded with people who need one but didn't
>realise they existed, and the phone hasn't stopped ringing ever since.


This is why they say SEO is dead, I suppose, one mention on tv blows
all normal online efforts at publicity away.

I already mentioned your web address here, by the way.

BB
--

http://www.crystal-liaison.com/angel...-guardian.html
http://www.crystal-liaison.com/anri/black-king.html
http://www.crystal-liaison.com/art-i...ax-appeal.html
  Réponse avec citation
Vieux 29/09/2006, 02h48   #6
David
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On Thu, 28 Sep 2006 14:12:27 -0400, SteveJohnston
<SteveJohnston.2euz6o@no-mx.forums.yourdomain.com.au> wrote:

>
>LOL
>
>The embarrassed smile was in fact my disbelief that I was about to tell
>3 million people what I do for a job. Because when you go looking for
>one, you find me:
>http://www.google.com/search?&q=google+consultant


Been a paid SEO consultant for a few years now and hadn't come across
the term Google Consultant until the TV program, nice niche you have
there :-)

>Oh, and they didn't have to push me, I said I was a consultant, and
>then thought, hang on, say it out loud, OWN IT!
>
>We'll my inbox has been flooded with people who need one but didn't
>realise they existed, and the phone hasn't stopped ringing ever since.
>Oh and I got offered another book deal too.


Glad it worked out for you despite the negativity of the investors. I
love the unrealistic expectation of those people, give up your day job
AND work for free just because you have a business idea!! Do they not
appreciate security, having to pay the mortgage etc...

>David, if you are really interested, the StoryCode data is available
>via an XML feed: http://www.storycode.com/srsbwservices.php


Prohibitively expensive for what I'd use it for, would be great to
combine it with the script I use here
http://www.classic-literature.co.uk/poetry/ would (or should) then get
by Google's hatred of affiliate sites (they think affiliate sites are
evil :-)) as it adds something Amazon doesn't have. Before Google
filtered that store it was receiving 8,000 visitors a day (currently
at ~500, not from Google), if the visitors only looked at one product
page each that's already above your Power subscription at $2,000 a
year in just over 2 weeks :-))

And that's just one of many Amazon affiliate book stores I own. Also
it's against Amazon's TOS (I think) to combine their data with yours,
so academic.

>Steve
>Titting, all the way to the bank.


I can imagine just being on the TV program opens up potential avenues
of investment. Good luck with StoryCode I expect to see it in the
future as it's a good idea.

David
--
SEO Tutorial http://www.seo-gold.com/tutorial/
More Earnings Blog http://www.morearnings.com/
  Réponse avec citation
Vieux 29/09/2006, 05h48   #7
Big Bill
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

On Fri, 29 Sep 2006 01:48:20 GMT, David
<seodave@search-engine-optimization-services.co.uk> wrote:

>On Thu, 28 Sep 2006 14:12:27 -0400, SteveJohnston
><SteveJohnston.2euz6o@no-mx.forums.yourdomain.com.au> wrote:
>
>>
>>LOL
>>
>>The embarrassed smile was in fact my disbelief that I was about to tell
>>3 million people what I do for a job. Because when you go looking for
>>one, you find me:
>>http://www.google.com/search?&q=google+consultant

>
>Been a paid SEO consultant for a few years now and hadn't come across
>the term Google Consultant until the TV program, nice niche you have
>there :-)
>
>>Oh, and they didn't have to push me, I said I was a consultant, and
>>then thought, hang on, say it out loud, OWN IT!
>>
>>We'll my inbox has been flooded with people who need one but didn't
>>realise they existed, and the phone hasn't stopped ringing ever since.
>>Oh and I got offered another book deal too.

>
>Glad it worked out for you despite the negativity of the investors. I
>love the unrealistic expectation of those people, give up your day job
>AND work for free just because you have a business idea!! Do they not
>appreciate security, having to pay the mortgage etc...
>
>>David, if you are really interested, the StoryCode data is available
>>via an XML feed: http://www.storycode.com/srsbwservices.php

>
>Prohibitively expensive for what I'd use it for, would be great to
>combine it with the script I use here
>http://www.classic-literature.co.uk/poetry/ would (or should) then get
>by Google's hatred of affiliate sites (they think affiliate sites are
>evil :-))


No, they think affiliate sites that merely duplicate the original just
take up space on their servers to no good end. They probably think the
people that build them are evil.

BB
--

http://www.crystal-liaison.com/angel...-guardian.html
http://www.crystal-liaison.com/anri/black-king.html
http://www.crystal-liaison.com/art-i...ax-appeal.html
  Réponse avec citation
Vieux 29/09/2006, 10h00   #8
Griff
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant


Hi Steve,
I didn't see the episode (still on tape), however, I will watch with
added interest now. My daughter and her boyfriend both watch Dragons
Den, partially for the same reasons I guess as most of us i.e. it's
good telly, but also they are recent graduate designers. I'm now
creating a website for my daughter www.angelamariegriffiths.com (not
complete though yet); I'm far from a proffessional website designer and
I make many mistakes. I use the google news groups re sitemaps etc to
try and maximize the potential for the site to be found in search
engines. So far my efforts have been pretty fruitless in terms of
search engines returning our site. So, why this waffle you might ask...
I'm keen to learn basically and would like to know what Adsense etc is
all about; is it worth me learning more; might there be ways I can
my daughter get the most from her website without it costing much??

All the best Steve and I hope the TV appearence continues to reap
rewards for you (I really don't understand the 'tit' comment ...
jealousy perhaps?

Regards
Steve

  Réponse avec citation
Vieux 29/09/2006, 11h15   #9
David
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

On 29 Sep 2006 02:00:37 -0700, "Griff" <griff@hartshorne-church.org>
wrote:

>good telly, but also they are recent graduate designers. I'm now
>creating a website for my daughter www.angelamariegriffiths.com (not
>complete though yet); I'm far from a proffessional website designer and
>I make many mistakes.


I've seen worse (much worse) from professional designers, so don't
knock yourself too much :-)

>I use the google news groups re sitemaps etc to
>try and maximize the potential for the site to be found in search
>engines.


Do you mean links from newsgroup posts like this one (like my sig at
the bottom and your link above)? If so the link benefit/PR passed from
the sites that mirror NG posts will be minimal. If you haven't a clue
what I'm talking about checkout this search in a few days time-

http://www.google.com/search?sourcei...tch+Dragons%22

You'll find your post listed on multiple sites that mirror these
posts, some will pass a little link/PR benefit, but it's not a great
deal. Posting links in a sig to a NG you already participate in makes
sense though, you are making posts anyway so no extra time spent
adding the links, but I wouldn't spend time posting just for the
links, they are so low quality!!

With regards Google sitemaps small sites and sites with a navigation
system (your internal link structure) that results in every page being
spiderable by the search engine bots means no need for a sitemap of
any type. Recently Google has stopped indexing all pages it finds,
others have tried adding Google sitemaps to sites that aren't fully
spidered, but it's not ed.

As long as everything is spiderable (via internal links is the easiest
way) Google will spider what it finds through your navigation system
and index what it deems worthy. So I don't see any benefit to adding a
Google sitemap unless there is something wrong with your navigation
(yours looked fine, though didn't check every page).

>So far my efforts have been pretty fruitless in terms of
>search engines returning our site. So, why this waffle you might ask...
>I'm keen to learn basically and would like to know what Adsense etc is
>all about; is it worth me learning more; might there be ways I can
>my daughter get the most from her website without it costing much??


See-

http://www.seo-gold.com/tutorial/

http://www.seo-consultant-services.co.uk/ (new site)

http://www.morearnings.com/ especially
http://www.morearnings.com/category/adsense/ for AdSense, I'm making
just over $50 a day from AdSense, got as high as $120 a day on average
(best day just over $190), but was with affiliate content that doesn't
last long in Google.

Then ask questions at places like this NG (don't listen to bill/bb
though :-)).

David
--
PageRank Explained http://www.seo-gold.com/tutorial/pagerank.html
Free SEO Advice http://www.morearnings.com/2006/03/31/free-seo-advice/
  Réponse avec citation
Vieux 29/09/2006, 14h11   #10
Vance
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

"David" <seodave@search-engine-optimization-services.co.uk> wrote in message
news:scqph2d30o9adleh9d29rq4ndi7fm5p80l@4ax.com...
> On 29 Sep 2006 02:00:37 -0700, "Griff" <griff@hartshorne-church.org>
> wrote:
>
> >good telly, but also they are recent graduate designers. I'm now
> >creating a website for my daughter www.angelamariegriffiths.com (not
> >complete though yet); I'm far from a proffessional website designer and
> >I make many mistakes.

>
> I've seen worse (much worse) from professional designers, so don't
> knock yourself too much :-)
>
> >I use the google news groups re sitemaps etc to
> >try and maximize the potential for the site to be found in search
> >engines.

>
> Do you mean links from newsgroup posts like this one (like my sig at
> the bottom and your link above)? If so the link benefit/PR passed from
> the sites that mirror NG posts will be minimal. If you haven't a clue
> what I'm talking about checkout this search in a few days time-
>
>

http://www.google.com/search?sourcei...tch+Dragons%22
>
> You'll find your post listed on multiple sites that mirror these
> posts, some will pass a little link/PR benefit, but it's not a great
> deal. Posting links in a sig to a NG you already participate in makes
> sense though, you are making posts anyway so no extra time spent
> adding the links, but I wouldn't spend time posting just for the
> links, they are so low quality!!
>
> With regards Google sitemaps small sites and sites with a navigation
> system (your internal link structure) that results in every page being
> spiderable by the search engine bots means no need for a sitemap of
> any type. Recently Google has stopped indexing all pages it finds,
> others have tried adding Google sitemaps to sites that aren't fully
> spidered, but it's not ed.
>
> As long as everything is spiderable (via internal links is the easiest
> way) Google will spider what it finds through your navigation system
> and index what it deems worthy. So I don't see any benefit to adding a
> Google sitemap unless there is something wrong with your navigation
> (yours looked fine, though didn't check every page).
>
> >So far my efforts have been pretty fruitless in terms of
> >search engines returning our site. So, why this waffle you might ask...
> >I'm keen to learn basically and would like to know what Adsense etc is
> >all about; is it worth me learning more; might there be ways I can
> >my daughter get the most from her website without it costing much??

>
> See-
>
> http://www.seo-gold.com/tutorial/
>
> http://www.seo-consultant-services.co.uk/ (new site)
>
> http://www.morearnings.com/ especially
> http://www.morearnings.com/category/adsense/ for AdSense, I'm making
> just over $50 a day from AdSense, got as high as $120 a day on average
> (best day just over $190), but was with affiliate content that doesn't
> last long in Google.
>
> Then ask questions at places like this NG (don't listen to bill/bb
> though :-)).
>
> David
> --
> PageRank Explained http://www.seo-gold.com/tutorial/pagerank.html
> Free SEO Advice http://www.morearnings.com/2006/03/31/free-seo-advice/


Hi David

Good to see that you're making an income with Adsense.

If you have any websites suitable to UK clients or traffic then you may like
to view our (Adsense like) programme.

See: www.usewho.com/partners

Regards
Vance - Bristol UK




  Réponse avec citation
Vieux 29/09/2006, 16h52   #11
Griff
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

Thanks for the info.
I've taken a look at http://www.morearnings.com/ but don't understand
what it does?? Do I simply read it and hope to learn about SEO or does
it offer some kind of service?

Thanks

Steve

David wrote:
> On 29 Sep 2006 02:00:37 -0700, "Griff" <griff@hartshorne-church.org>
> wrote:
>
> >good telly, but also they are recent graduate designers. I'm now
> >creating a website for my daughter www.angelamariegriffiths.com (not
> >complete though yet); I'm far from a proffessional website designer and
> >I make many mistakes.

>
> I've seen worse (much worse) from professional designers, so don't
> knock yourself too much :-)
>
> >I use the google news groups re sitemaps etc to
> >try and maximize the potential for the site to be found in search
> >engines.

>
> Do you mean links from newsgroup posts like this one (like my sig at
> the bottom and your link above)? If so the link benefit/PR passed from
> the sites that mirror NG posts will be minimal. If you haven't a clue
> what I'm talking about checkout this search in a few days time-
>
> http://www.google.com/search?sourcei...tch+Dragons%22
>
> You'll find your post listed on multiple sites that mirror these
> posts, some will pass a little link/PR benefit, but it's not a great
> deal. Posting links in a sig to a NG you already participate in makes
> sense though, you are making posts anyway so no extra time spent
> adding the links, but I wouldn't spend time posting just for the
> links, they are so low quality!!
>
> With regards Google sitemaps small sites and sites with a navigation
> system (your internal link structure) that results in every page being
> spiderable by the search engine bots means no need for a sitemap of
> any type. Recently Google has stopped indexing all pages it finds,
> others have tried adding Google sitemaps to sites that aren't fully
> spidered, but it's not ed.
>
> As long as everything is spiderable (via internal links is the easiest
> way) Google will spider what it finds through your navigation system
> and index what it deems worthy. So I don't see any benefit to adding a
> Google sitemap unless there is something wrong with your navigation
> (yours looked fine, though didn't check every page).
>
> >So far my efforts have been pretty fruitless in terms of
> >search engines returning our site. So, why this waffle you might ask...
> >I'm keen to learn basically and would like to know what Adsense etc is
> >all about; is it worth me learning more; might there be ways I can
> >my daughter get the most from her website without it costing much??

>
> See-
>
> http://www.seo-gold.com/tutorial/
>
> http://www.seo-consultant-services.co.uk/ (new site)
>
> http://www.morearnings.com/ especially
> http://www.morearnings.com/category/adsense/ for AdSense, I'm making
> just over $50 a day from AdSense, got as high as $120 a day on average
> (best day just over $190), but was with affiliate content that doesn't
> last long in Google.
>
> Then ask questions at places like this NG (don't listen to bill/bb
> though :-)).
>
> David
> --
> PageRank Explained http://www.seo-gold.com/tutorial/pagerank.html
> Free SEO Advice http://www.morearnings.com/2006/03/31/free-seo-advice/


  Réponse avec citation
Vieux 29/09/2006, 17h15   #12
Big Bill
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

On 29 Sep 2006 02:00:37 -0700, "Griff" <griff@hartshorne-church.org>
wrote:

>
>Hi Steve,
>I didn't see the episode (still on tape), however, I will watch with
>added interest now. My daughter and her boyfriend both watch Dragons
>Den, partially for the same reasons I guess as most of us i.e. it's
>good telly, but also they are recent graduate designers. I'm now
>creating a website for my daughter www.angelamariegriffiths.com (not
>complete though yet); I'm far from a proffessional website designer and
>I make many mistakes. I use the google news groups re sitemaps etc to
>try and maximize the potential for the site to be found in search
>engines. So far my efforts have been pretty fruitless in terms of
>search engines returning our site. So, why this waffle you might ask...
>I'm keen to learn basically and would like to know what Adsense etc is
>all about; is it worth me learning more; might there be ways I can
>my daughter get the most from her website without it costing much??
>
>All the best Steve and I hope the TV appearence continues to reap
>rewards for you (I really don't understand the 'tit' comment ...
>jealousy perhaps?
>
>Regards
>Steve


We welcome you to the world of free consultancy...

BB
--

http://www.crystal-liaison.com/angel...-guardian.html
http://www.crystal-liaison.com/anri/black-king.html
http://www.crystal-liaison.com/art-i...ax-appeal.html
  Réponse avec citation
Vieux 29/09/2006, 17h15   #13
Big Bill
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

On Fri, 29 Sep 2006 10:15:43 GMT, David
<seodave@search-engine-optimization-services.co.uk> wrote:

>On 29 Sep 2006 02:00:37 -0700, "Griff" <griff@hartshorne-church.org>
>wrote:
>
>>good telly, but also they are recent graduate designers. I'm now
>>creating a website for my daughter www.angelamariegriffiths.com (not
>>complete though yet); I'm far from a proffessional website designer and
>>I make many mistakes.

>
>I've seen worse (much worse) from professional designers, so don't
>knock yourself too much :-)
>
>>I use the google news groups re sitemaps etc to
>>try and maximize the potential for the site to be found in search
>>engines.

>
>Do you mean links from newsgroup posts like this one (like my sig at
>the bottom and your link above)? If so the link benefit/PR passed from
>the sites that mirror NG posts will be minimal. If you haven't a clue
>what I'm talking about checkout this search in a few days time-
>
>http://www.google.com/search?sourcei...tch+Dragons%22
>
>You'll find your post listed on multiple sites that mirror these
>posts, some will pass a little link/PR benefit, but it's not a great
>deal. Posting links in a sig to a NG you already participate in makes
>sense though, you are making posts anyway so no extra time spent
>adding the links, but I wouldn't spend time posting just for the
>links, they are so low quality!!


However, if you want traffic from a specific group it can be worth
doing. If you regularly post to a guitar news group or forum and
you're obviously knowledgeable and in your sig you link to your guitar
shop or your band's page you will find a few people do truck on over.
That's how viral marketing begins.

>
>Then ask questions at places like this NG (don't listen to bill/bb
>though :-)).


BB
--

http://www.crystal-liaison.com/angel...-guardian.html
http://www.crystal-liaison.com/anri/black-king.html
http://www.crystal-liaison.com/art-i...ax-appeal.html
  Réponse avec citation
Vieux 29/09/2006, 17h15   #14
Big Bill
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On 29 Sep 2006 08:52:40 -0700, "Griff" <griff@hartshorne-church.org>
wrote:

>Thanks for the info.
>I've taken a look at http://www.morearnings.com/ but don't understand
>what it does??


Probably a good sign!

> Do I simply read it and hope to learn about SEO


Hoping is good!

>or does
>it offer some kind of service?
>
>Thanks
>
>Steve


and could we please ask you not to top post.

BB
--

http://www.crystal-liaison.com/angel...-guardian.html
http://www.crystal-liaison.com/anri/black-king.html
http://www.crystal-liaison.com/art-i...ax-appeal.html
  Réponse avec citation
Vieux 29/09/2006, 19h00   #15
Paul
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On Fri, 29 Sep 2006 01:48:20 GMT, David
<seodave@search-engine-optimization-services.co.uk> wrote:

>Been a paid SEO consultant for a few years now and hadn't come across
>the term Google Consultant until the TV program, nice niche you have
>there :-)


I was going to be a Baidu Consultant, but someone beat me too it

plh
Paul

--
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  Réponse avec citation
Vieux 30/09/2006, 02h05   #16
David
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Par défaut Re: Dragon's Den BBC2 - "Google Consultant" aka SEO Consultant

On 29 Sep 2006 08:52:40 -0700, "Griff" <griff@hartshorne-church.org>
wrote:

>Thanks for the info.
>I've taken a look at http://www.morearnings.com/ but don't understand
>what it does?? Do I simply read it and hope to learn about SEO or does
>it offer some kind of service?


You asked-

"I'm keen to learn basically and would like to know what Adsense etc
is all about; is it worth me learning more; might there be ways I can
my daughter get the most from her website without it costing
much??"

All three sites offer free information regarding SEO and/or AdSense
perfect start for someone wanting to learn what an SEO consultant
should know at no cost (other than time of course).

Don't have the time to learn, but have some cash burning a hole in
your wallet hire an SEO consultant.

>Thanks
>
>Steve


BTW take a look at this search regarding Top Posting-
http://www.google.com/search?sourcei...posting+usenet
some Newsgroup users take top posting in a newsgroup as a personal
insult, so if you plan to post regularly to newsgroups save yourself
some grief and read a few of the sites above.

David
--
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  Réponse avec citation
Vieux 03/10/2006, 10h14   #17
davidof
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David wrote:
> I love the unrealistic expectation of those people, give up your day job
> AND work for free just because you have a business idea!! Do they not
> appreciate security, having to pay the mortgage etc...



They want to invest in a business, that means tangible things - patents,
products, code that is subject to copyright, ideas even etc. They don't
invest in paying someone's wages. This is a recurring them of previous
Dragon's Dens. You may disagree, but then it is not your money. Maybe
Steve could have spun his pitch differently? After all some investment
will always go into wages but post Boo.com vulture capitalists are very
wary about funding a year long party.

Steve initially downplayed the salary part of the investment talking
about marketing and P&R then later admitted that most of the 200,000
would go on wages. Not a good move.

The first thing that annonyed me about Storycode was that I couldn't
search on ISBN or Author Title, I had to enter the story title, then it
didn't know about the book I wanted to code. Okay these are perhaps just
some coding problems that will be sorted. More significantly the actual
process is too long winded and obtuse. In Steve's pitch he hinted that
people might be incentivized to complete the process.

The problem you are trying to solve is book reccomendations. Amazon
(with 80 to 90% of the online book market), as one example, already does
this by simply mining its customer data. You are looking at book X then
find what books in the same genre people who looked at/bought book X
also bought, rank these and present as alternatives. You are relying on
people liking similar books. This process has already ed Amazon
increase its sales particuarly down in the long tail. Now Storycode may
give much more accurate results, depending on the algorithm or it may
lock people into a groove whereas Amazon's system always risk turning up
surprises.

The pitch was very good, especially where Steve was doing the Q&As but I
feel he is in a bit of a reality distortion field with his idea.

However the real killer for me is that Steve hosted his video on YouTube
rather than Google Video. :-).

Just some opinion.
  Réponse avec citation
Vieux 03/10/2006, 11h25   #18
Big Bill
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On Tue, 03 Oct 2006 11:14:09 +0200, davidof
<david.george@g-dumpthisbit-mail.com> wrote:

>David wrote:
>> I love the unrealistic expectation of those people, give up your day job
>> AND work for free just because you have a business idea!! Do they not
>> appreciate security, having to pay the mortgage etc...

>
>
>They want to invest in a business, that means tangible things - patents,
>products, code that is subject to copyright, ideas even etc. They don't
>invest in paying someone's wages. This is a recurring them of previous
>Dragon's Dens. You may disagree, but then it is not your money. Maybe
>Steve could have spun his pitch differently? After all some investment
>will always go into wages but post Boo.com vulture capitalists are very
>wary about funding a year long party.
>
>Steve initially downplayed the salary part of the investment talking
>about marketing and P&R then later admitted that most of the 200,000
>would go on wages. Not a good move.
>
>The first thing that annonyed me about Storycode was that I couldn't
>search on ISBN or Author Title, I had to enter the story title, then it
>didn't know about the book I wanted to code. Okay these are perhaps just
>some coding problems that will be sorted. More significantly the actual
>process is too long winded and obtuse. In Steve's pitch he hinted that
>people might be incentivized to complete the process.
>
>The problem you are trying to solve is book reccomendations. Amazon
>(with 80 to 90% of the online book market), as one example, already does
>this by simply mining its customer data. You are looking at book X then
>find what books in the same genre people who looked at/bought book X
>also bought, rank these and present as alternatives. You are relying on
>people liking similar books. This process has already ed Amazon
>increase its sales particuarly down in the long tail. Now Storycode may
>give much more accurate results, depending on the algorithm or it may
>lock people into a groove whereas Amazon's system always risk turning up
>surprises.


What would it use for a database?

>The pitch was very good, especially where Steve was doing the Q&As but I
>feel he is in a bit of a reality distortion field with his idea.
>
>However the real killer for me is that Steve hosted his video on YouTube
>rather than Google Video. :-).


He knows a winner when he sees it!

BB
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http://www.here-be-posters.co.uk/art-prints-sitemap.htm
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  Réponse avec citation
Vieux 03/10/2006, 14h26   #19
davidof
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Big Bill wrote:
> What would it use for a database?


If I understand you correctly then Steve's problem is he is trying to
build a database based on a moderately long winded user review process
whereas Amazon (and Foyles if they wanted) can mine their already
extensive databases using customer purchases as clues as to which other
books may be of interest to readers.

I hope Steve proves me wrong and builds his 15 million pound business by
2009 but this is one idea I wouldn't invest in.
  Réponse avec citation
Vieux 03/10/2006, 14h37   #20
Big Bill
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On Tue, 03 Oct 2006 15:26:12 +0200, davidof
<david.george@g-dumpthisbit-mail.com> wrote:

>Big Bill wrote:
>> What would it use for a database?

>
>If I understand you correctly then Steve's problem is he is trying to
>build a database based on a moderately long winded user review process
>whereas Amazon (and Foyles if they wanted) can mine their already
>extensive databases using customer purchases as clues as to which other
>books may be of interest to readers.
>
>I hope Steve proves me wrong and builds his 15 million pound business by
>2009 but this is one idea I wouldn't invest in.


You could by getting him to do reports at £500 a time. Good luck
to him if he gets that much. If tv s we should all start doing tv,
not be taking the piss.

BB
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http://www.here-be-posters.co.uk/art-prints-sitemap.htm
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  Réponse avec citation
Vieux 03/10/2006, 19h51   #21
davidof
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Big Bill wrote:
> If tv s we should all start doing tv, not be taking the piss.


Not sure I follow you.
  Réponse avec citation
Vieux 04/10/2006, 08h48   #22
Big Bill
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On Tue, 03 Oct 2006 20:51:46 +0200, davidof
<david.george@g-dumpthisbit-mail.com> wrote:

>Big Bill wrote:
>> If tv s we should all start doing tv, not be taking the piss.

>
>Not sure I follow you.



If tv exposure s make big bucks we should all be on it, not taking
the piss out of those who are.

BB
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  Réponse avec citation
Vieux 04/10/2006, 10h05   #