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06/03/2007, 07h40

Brian Chappell wrote:
> Do you find it hard to build up a solid reputation in the SEO
> industry?

Building an SEO business is not about keeping secrets. It's about doing
the work and working hard. Anyone can get online and learn to become an
effective SEO practitioner; it's all there if you dig deep enough. Not
everyone has the time or inclination and that's why smart people hire
SEO consultants, so they can spend their time doing what they are good at.

In fact, if you want to become known as an expert you should do your
very best to share as much knowledge as you can to as many people as you
can, especially to people who might hire you. This will do more to
position you as an expert than anything else.

Remember when portals like Yahoo!, Excite and Lycos kept expanding their
services as a strategy to secure their user-base and lengthen the time
users stayed on their portal. Most of the original portal sites are long
gone. The ones that survived, like Yahoo!, figured-out that by linking
out to lots of other web sites people came to recognize their site as a
valuable resource and they kept returning. This is a good example of how
the popular belief is actually a misconception. Again, share, don't
hide, your knowledge.

Two assets you have are your knowledge and your industrious nature. The
best way to demonstrate both is to produce well written content and lots
of it. Publish or perish.

Two things you must do is networking--not where SEOs are but where
prospects are--and studying. Study sales and consulting. Put down the
Stephen King and pick-up the Peter Block.

I'll even let you in on a secret. Read The Little Red Book of Selling,
http://www.amazon.com/dp/1885167601. If you know your SEO consulting
history by the time you are half-way through the book you should be able
to recognize the tactics of one prominent SEO consultant who was an
unknown less than three years ago. (No, not me.)

I wish you the best.

--
Thomas M. Schmitz
SEOcritique.com

SEOcritique.com provides Internet Marketing and Search Engine
Optimization (SEO) expertise to businesses and industries that desire to
harvest the potential of this powerful platform.

06/03/2007, 07h40	#3
SEOcritique.com Messages: n/a Hébergeur:	Re: Becoming a Reputable SEO Brian Chappell wrote: > Do you find it hard to build up a solid reputation in the SEO > industry? Building an SEO business is not about keeping secrets. It's about doing the work and working hard. Anyone can get online and learn to become an effective SEO practitioner; it's all there if you dig deep enough. Not everyone has the time or inclination and that's why smart people hire SEO consultants, so they can spend their time doing what they are good at. In fact, if you want to become known as an expert you should do your very best to share as much knowledge as you can to as many people as you can, especially to people who might hire you. This will do more to position you as an expert than anything else. Remember when portals like Yahoo!, Excite and Lycos kept expanding their services as a strategy to secure their user-base and lengthen the time users stayed on their portal. Most of the original portal sites are long gone. The ones that survived, like Yahoo!, figured-out that by linking out to lots of other web sites people came to recognize their site as a valuable resource and they kept returning. This is a good example of how the popular belief is actually a misconception. Again, share, don't hide, your knowledge. Two assets you have are your knowledge and your industrious nature. The best way to demonstrate both is to produce well written content and lots of it. Publish or perish. Two things you must do is networking--not where SEOs are but where prospects are--and studying. Study sales and consulting. Put down the Stephen King and pick-up the Peter Block. I'll even let you in on a secret. Read The Little Red Book of Selling, http://www.amazon.com/dp/1885167601. If you know your SEO consulting history by the time you are half-way through the book you should be able to recognize the tactics of one prominent SEO consultant who was an unknown less than three years ago. (No, not me.) I wish you the best. -- Thomas M. Schmitz SEOcritique.com SEOcritique.com provides Internet Marketing and Search Engine Optimization (SEO) expertise to businesses and industries that desire to harvest the potential of this powerful platform.