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01/12/2006, 14h26

Op Wed, 29 Nov 2006 21:54:00 +0000 schreef Brian Wakem:

> mark r wrote:
>
>> Ive been given access to someone elses adwords account and in their
>> advert box as the anchor/title it simply says "{keyword:network
>> latency}" anyone know what this means? i suspect it means the title
>> will be dynamic across the keyword terms am i correct?
>
>
> Yes.
>
> We use it where town names are in the keywords.
>
> We have adwords listings for about 1200 towns ("jobs in wokingham" for
> example). By using {keyword} the keyword appears in the title of the ad -
> it saves creating 1200 different ads.
>
> I don't know the purpose of putting words after the : As far as I can tell
> they never show.

It's the alternative title when the keyword would generate a title that's
too long. So "network latency" is displayed when the keyword is longer than
the maximum title length in adwords.

01/12/2006, 14h26	#3
Jan Paul van de Berg Messages: n/a Hébergeur:	Re: adwords keyword:network latency Op Wed, 29 Nov 2006 21:54:00 +0000 schreef Brian Wakem: > mark r wrote: > >> Ive been given access to someone elses adwords account and in their >> advert box as the anchor/title it simply says "{keyword:network >> latency}" anyone know what this means? i suspect it means the title >> will be dynamic across the keyword terms am i correct? > > > Yes. > > We use it where town names are in the keywords. > > We have adwords listings for about 1200 towns ("jobs in wokingham" for > example). By using {keyword} the keyword appears in the title of the ad - > it saves creating 1200 different ads. > > I don't know the purpose of putting words after the : As far as I can tell > they never show. It's the alternative title when the keyword would generate a title that's too long. So "network latency" is displayed when the keyword is longer than the maximum title length in adwords.