Rich wrote:
> I hope this is an appropriate group to ask this in:
>
> On my web site, I want to have a lot of links going to another site.
> However, I don't want those links to be counted in his favor by the
> search engines. I don't mind having links to his site, but I don't
> want him to outrank me as a result. How can I do this? Is there a meta
> tag I can use on the page containing the links (one that will prevent
> the search engine from seeing the links)? Or can I do it by setting
> the file permissions in a certain way?

Use ref="nofollow" in the links.
e.g. <a href="http://www.example.com/" rel="nofollow"> example </a>

http://www.google.com/googleblog/200...ment-spam.html

[...] From now on, when Google sees the attribute (rel="nofollow") on
hyperlinks, those links won't get any credit when we rank websites in
our search results. [...] [We] would like to thank MSN Search and Yahoo!
for supporting this initiative. [...]

--
Andrzej [en:Andrew] Adam Filip anfi@priv.onet.pl anfi@xl.wp.pl