Wondering why my inline style is failing

here is the content.html page that I am calling.
<!-- content4.html -->

<div style"width: 770px; text-align:left;">
<h1> Page 4 </h1>
<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
eirmod tempor</p>
</div>

<!--end content4.html -->
The parent tag is <div align="center"> and seems to dominate.
It should be easy enough; can't figure why it is so much trouble.

insight appreciated
Thank You
Kevin